Anyone who follows Canadian car ads knows that the new Dodge Grand Caravan and the Dodge Journey both start at $18,998. When you compare these vehicles with other value vehicles out there, Dodge delivers a whole lot of vehicle for the money.
Dodge Grand Caravan is a segment leader in the minivan category in Canada with more than 70% market saturation. This vehicle is the original minivan and has been around since 1984. Today’s vehicles have features that were unheard of in 1984, and the value version of this vehicle in 2012 has a lot more to offer and sells for a lower price. In 1994 the base Grand Caravan sold for $22,995. 18 years later the vehicle is selling for less and now includes power windows, keyless entry, cruise control, tilt steering, 3rd row stow n’ go, V6 power with 283 hp, electronic stability control, 6 speed automatic transmission and 36 mpg highway energuide fuel economy rating. You get all this including a 4ft x 8ft cargo area or seating for 7 passengers, 7 standard airbags, a CD/MP3 player and more. All of this in a base vehicle that is priced comparatively with a base compact car. Add in todays lower interest rates, and the Grand Caravan is more affordable than ever.
Based on the success of the Grand Caravan Canada Value Package, the folks at Chrysler entered the crossover market with the Dodge Journey and priced a Canada Value Package at the same entry price as the Grand Caravan. The Dodge Journey entry-level offering represents great value with its own lineup of standard equipment. Just one look at the keyless Enter n’ Go that unlocks the door whenever the key holder touches the handle, the Sentry touch start, or the U-Connect touch screen media center with USB port, and you see a well equipped vehicle that does not resemble a value package in any way. Standard equipment also includes automatic transmission, air conditioning, power windows, power locks, 7 standard airbags, tire pressure monitoring and electronic stability control, and an all new interior with soft touch materials.
With pricing and features found in Dodge’s two Canada Value Packages, it’s no wonder that both of these vehicles are Canadian segment leaders.
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